On Wednesday Mary and I met Phil Cave and Clara Goldsmith at Arts Council England Head Office in London for an update on ACE’s national arts engagement campaign. The launch of the campaign has been moved back to Spring 2011 but a number of pilot projects are now planned from September this year. Clara confirmed that, as a result of my earlier advice, the website for the ACE campaign will share feeds from ‘School of Everything’ (funded by the Department for Business, Innovation & Skills via BECTA to develop the national informal adult learning online portal). The ACE campaign will involve a major marketing and PR exercise to encourage engagement and participation in the arts. ACE is working on a range of commercial and media partnerships including a shopping centre group (for a series of events modelled on the Voluntary Arts England/Media Trust ‘Up for Arts’ events in the Metro Centre, Gateshead). Clara and Phil wanted to talk to us about the role that Voluntary Arts might play in running some events in the ‘Up for Arts’ model as part of the campaign. We agreed to develop ideas for several activities and initiatives we might be able to work together on.
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