Cultural Playing Field

Creative People and Places – Arts Council England South East briefing session in Chatham by Robin Simpson
February 29, 2012, 10:50 am
Filed under: meetings | Tags: , , , , ,

On Tuesday afternoon I was at the Brook Theatre in Chatham, Kent, for the Arts Council England South East Creative People and Places briefing session. The neighbouring local authorities, Swale and Medway, are both among the 71 eligible areas of lowest arts engagement for Creative People and Places and the discussion focussed on the development of a single consortium bid to cover both places. Stephanie Fuller from ACE South East said “we’ve done lots on audiences and engagement in the past but we’ve not cracked it. To make a statistically significant change is actually quite difficult. We are looking for something different here – something long-term.” She emphasised that ACE would be looking for three things from Creative People and Places: more people doing more stuff, sustainability and learning. Of the five Creative People and Places events I have been to so far, this was the first discussion that really started to tackle the question of how we might persuade people who don’t currently engage in the arts to do so. It was an inventive, creative discussion that started to get to the root of the issues and came up with a three-part strategy based around enticement, enjoyment and empowerment.

Robin Simpson.

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