Also on Wednesday I had a meeting with Anne Torreggiani, Executive Director of The Audience Agency. The Audience Agency is the new national audience development agency for England, formed through the merger of Audiences London and All About Audiences (based in Manchester). As well as providing general advice and information on audience development to organisations across England, The Audience Agency is also delivering two major projects, commissioned by Arts Council England under its Audience Focus Fund – Understanding Audiences and Best Practice (the latter in partnership with the Arts Marketing Association). Audience Focus aims to create a single framework for collecting, understanding and using audience information across the arts sector in England. We talked about how amateur arts groups might get involved in this programme and how the data collected could be most helpful to them. We also discussed the possibility of sharing information and advice with our Running Your Group online information services and possible collaboration between the Audience Agency’s community engagement team and our Up for Arts projects.
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