Cultural Playing Field


Discussing the National Funding Scheme by Robin Simpson
May 23, 2013, 1:54 pm
Filed under: meetings | Tags: , , , ,

On Wednesday afternoon I met William Makower, founder of the National Funding Scheme which is working to encourage individual giving to arts and heritage organisations across the UK. A new system, called ‘Donate’, which provides a wide range of payment options including mobile apps and near field technology (like that used in Oyster cards) is currently being piloted with eleven cultural institutions. The idea is to encourage and enable people to support organisations through casual gifts at the point at which they experience the artistic or cultural activity – eg while looking at a painting in the National Portrait Gallery. The scheme will be formally launched in November 2013 and will be available to up to 7,000 arts and heritage organisations. William is keen to promote the system to voluntary arts groups and we agreed to develop a Voluntary Arts Briefing to outline the uses and benefits of ‘Donate’ and to explain how groups can register.

Robin Simpson.

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