On Tuesday I was in London to meet David Micklem to discuss the ’53 Million Artists’ campaign. Since I last met David, and Jo Hunter, at the beginning of August, they have refined the language they are using to explain the four stages of the 53 Million Artists process (Make time; Do stuff; Think about it: Share it). David said they are aware that their work to date has been very London-focussed and focussed on their friends in the arts. They are now keen to make 53 Million Artists a genuinely national campaign. 53 Million Artists has secured further funding from Arts Council England for a second stage of research and development. David wants the 53 Million Artists website to be an aggregator of other similar sites rather than a competitor, with more of a ‘magazine’ feel to it. The most important part of the process for 53 Million Artists is getting people to reflect on their creative experiences. We agreed to continue speaking regularly about the campaign and the potential for 53 Million Artists and Voluntary Arts to work together.
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